Discover Story Behind Our Brand Identity Design

Discover Story Behind Our Brand Identity Design


Components Overview

We are surrounded by brands. On the clothes we wear, on the phones we use, and on the food we buy— we’re surrounded everywhere. Many of us don’t even consider what these logos and brand identities mean beyond the point that they represent some of our favorite brands. But what we don’t realize is that many of them have a deeply rooted meaning hidden in or behind the famous symbol, and in this article we’ll uncover the story behind our brand identity design.

Primary Components

Brand Name

Elements

Colors

Secondary Components

Grid

Typography

Logo

Primary Components

Brand Name

The word Zuerst derived from German language which means first. For us, it represents the priority for technology and customers we serve.


Elements

At first the logomark appears simple and straightforward as ‘ZD’. However, if you look at the horizontal separator through the middle of ‘Z’ you can see a numerical one (‘1’) playing hide & seek.


Colors

The logo is designed in such a way that it always possess two tones, one in the background and the other one which overlays. Even though the logo is adaptable to range of colors, we have sorted out three primary colors and it’s hues for our brand.


Secondary Components

Grid

The grid is the foundation for organizing, align and balance all the design elements. You don’t see it, but it’s always there. It is as invisible and powerful as our technology, keeping the disparate components of our visual identity neat, clean, and organized.


Typography

Roboto for Zuerst Digital’s logo is used to reinforce our identity and guarantee excellent legibility in all media. Our customized Roboto type is unique to Zuerst Digital. We modified it to increase legibility in body copy while still preserving its personality.


Logo

Zuerst Digital’s logo is a combination of both logomark and logotype.

Logomark: Logomark with transparent and background color adaptable detailing on a circle.

Logotype: As we are a new brand among IT giants, the advantage of having the logotype along with logomark is obvious – it immediately associates the business name with the visual identity and does not leave much room for brand confusion.


Since you’re here…

We are committed to entrepreneurship and in essence we strive to find positive solutions for you every day. Above all, we offer complete solutions in one place, since this is especially important when you decide to expand your business.

In short: we are aware that Information Technology plays an essential role in helping enterprises grow and reduce overall costs.

Whether you’re planning for a business or already began your entrepreneurial journey, you may want to consider your options for optimizing business outcomes. Set up a free consultation with us today!


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